The GIE+EXPO Dealer Experience, sponsored by Stihl Inc. and the Ariens Co. and hosted by the North American Equipment Dealers Assn. (NAEDA) and Outdoor Power Equipment Institute (OPEI), returns to GIE+EXPO 2009 and offers many benefits to dealers of all sizes. GIE+EXPO is set for October 29-31 at the Kentucky Exposition Center. The Dealer Experience will include:

Education (Oct. 29 and 30) that provides dealers step-by-step recommendations for profitability, early-morning entrance to trade show floor, and the popular Dealer Club for relaxing, checking e-mail, enjoying refreshments and networking.

The event also features dealer panelists from throughout the U.S. and a look inside the power equipment industry with an informal discussion between Fred Whyte, president of Stihl Inc. and Bill Harley, president and CEO of OPEI.

The Dealer Experience includes presentations by motivational speaker Chip Eichelberger and Ariens Co. VP of sales and marketing Jeff Hebbard. Eichelberger’s material will cover formulas for sales success and failure, focusing on your priorities, actions to take right now and strategies for generating team momentum. Hebbard will provide an introduction to lean principles that will drive out waste and improve efficiency in your business. He will share his experiences using lean tools such as standard work, value stream mapping and 5 S.

Pre-registration is required for The Dealer Experience.  The sessions are free.  Pre-registration for a three-day pass to the tradeshow is $10 per person.  The tradeshow admission for those who wait to register onsite will be $50.  To register online for the ‘Experience’ and the tradeshow, go to www.gie-expo.com.  Additional details about the show are available on the website (www.gie-expo.com) or by calling Sellers Expositions, 800-558-8767 or 812-949-9200.