Honda Power Equipment has announced a continuing sponsorship agreement with Talladega Superspeedway in Alabama.  Honda’s series of portable generators will continue to be the track’s ‘Official Generator’, joining a distinguished list of products offered by select sponsors of the facility.

Talladega Superspeedway is the biggest, fastest, most competitive motorsports facility in the world. Records for both speed and competition have been established at the 2.66-mile super speedway.

As an official sponsor, Honda Generators will host an interactive tailgating display and its ‘Hear No Evil’ quiet generator tour in the Corporate Sponsor Fan Zone area at Talladega during each NASCAR race to demonstrate its full line of generators to race attendees.  In addition, Honda representatives will be on hand to answer questions and provide support to the race teams, fans, vendors and recreational vehicles that rely upon generator power at each race.

An all-new sweepstakes will be offered during 2010, giving race fans the opportunity to win tickets and pit passes to the Aaron’s Dream Weekend of NASCAR action, Dale Jarrett Racing Adventure Driving Experiences and Honda generators.   The sweepstakes can be entered by visiting the contest website.

“Talladega Superspeedway is authentic NASCAR racing at its finest, and  Honda Power Equipment is truly honored–and excited–to be a Talladega partner again this year,” said Steve Bailey, vice president, Honda Power Equipment.  “In 2010, Talladega Superspeedway marks 41 years of the most competitive racing in NASCAR and Honda generators will be part of this action and rich history – providing racing teams and racing enthusiasts durable, quiet and dependable power.”