While tightly editing a submitted piece for the January-February issue that looks at low-cost marketing strategies, taken from the recently-published “Changing the Channel: 12 Easy Ways to Make Millions for Your Business,” the following sentence from co-author MaryEllen Tribby ended up on the cutting room floor:

“Strong customer relationships are built on integrity: Never promise anything you can’t deliver. But when you see an opportunity to over-deliver, do it every time.”

It’s a short couple of sentences but a powerful concept that goes a long way toward creating