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Positec Partners With IDN Group

dshell » 16 April 2009 » In News » No Comments

Positec USA has announced a partnership with Integrated Distributors Network (IDN) to sell Worx lawn and garden power equipment nationally through independent service dealers. The Worx brand includes a full line of corded and cordless lawnmowers, grass trimmers, edgers, hedge trimmers and blowers.

Known for its innovative electric product designs, Worx is launching the first lithium-ion battery powered lawn care equipment into the U.S. market through IDN. The Worx program includes three new lithium lawn care tools: the 18V Grass Trimmer (WG151.5), successor to its popular 18V Ni-Cd model WG150, winner of the prestigious Popular Mechanics Editor’s Choice award; an 18V Hedge Trimmer (WG251.5) and an 18V Sweeper/Blower (WG540.5).

“We are enthusiastic about joining forces with IDN, which is a premier distributor group serving independent servicing dealers nationwide,” says Joe Ferris, Worx Product Manager, Outdoor Products, adding that one of the IDN group distributors had signed up 40 dealers soon after the agreement was announced. “Our partnership combines the marketing strength of Worx product innovations and TV advertising campaign with IDN’s unparalleled channel experience, state-of-the-art facilities and loyal customer base of more than 30,000 sales and service accounts.” Worx products will be distributed by IDN’s 16 strategically located distribution centers and dealers located throughout the U.S. and Canada. For more information, visit integrateddistributors.com or worxyardtools.com.

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