Honda Power Equipment today announced a new sponsorship agreement with the National Hot Rod Association, or NHRA.  Honda’s Super Quiet Series of portable generators will provide durable, dependable power to the NHRA’s Full Throttle Drag Racing Series events. Additionally, Honda generators will be used at each of the organization’s seven geographic division offices and within all of its owned and operated racing facilities in the U.S. As an official sponsor, Honda Generators will be displaying its full line of generators for race fans at all NHRA Full Throttle Drag Racing Series events.  In addition, Honda representatives will be on hand to answer questions and provide support to the race teams and attendees who rely upon generator power at each race.

KYMCO USA announced today that they will partner with NHRA, the world’s largest motorsports sanctioning body. As part of the agreement, KYMCO will become the official scooter and ATV of the NHRA. KYMCO will provide NHRA with scooters and ATV vehicles for use at the NHRA Full Throttle Drag Racing Series events and at its five owned and operated drag racing facilities.

As an NHRA official sponsor, KYMCO will receive visibility at NHRA Full Throttle Drag Racing Series events as well as exposure throughout NHRA’s various media platforms.

“We are pleased to welcome KYMCO USA into the NHRA family of official sponsors,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The quality scooters and ATVs that KYMCO USA provides NHRA will certainly help our Safety Safari team as well as our track officials do their jobs in a more efficient manner. In turn, we feel the partnership will offer exceptional exposure opportunities to generate awareness and recognition for KYMCO USA.”

This is the first sponsorship relationship between NHRA and KYMCO USA.

“We’re extremely excited to be partnering with the NHRA,” from KYMCO USA president/CEO Eric Bondy. “They’re a world class organization that provides tremendous entertainment for all members of the family. This partnership falls directly in line with our strategy of partnering with great organizations to build national awareness of the KYMCO brand. We look forward to a long and mutually beneficial relationship.”